JustPhone®’s Mission is to provide the simplest communication tools with a superior user experience for seniors and people with physical and cognitive challenges.
JustPhone was originally founded as a new and simpler experience for blind and visually impaired cell phone users. Since voice technology is an ideal user interface for blind and visually impaired consumers, JustPhone was designed with a voice-concierge and voice-activation. Our prototype user testing with blind and visually impaired users proved successful, however, it revealed that the target audience included the broad 65+ age market. Further, the 65+ aging population also have a clear need for a simpler-to-use cell phone as many find smartphones and cell phones too difficult to use, and more than 20% of the 75+ population are still not using a cell phone at all.